Social Impact
Holly & Co Procurement is a social enterprise that donates the majority of profits to Berry Street Victoria to be used as funding for the GOALS (Going Out and Living Successfully) Program. Berry Street Victoria’s GOALS Program supports young people up to 25 years of age. GOALS aims to address the identified gap where many services, that are relied on by young people in Foster Care, are withdrawn when a young person reaches 18 years of age (often referred to as ‘aging out’ of the system).
For more information on Berry Street's GOALS Program, please visit
https://www.berrystreet.org.au/what-we-do/young-people/preventing-youth-homelessness/goals
View Berry Street's 2025 Progress Report
Holly is a young indigenous woman who through Berry Street Victoria was lucky enough to find her way into the Clayton Family. As a young adult exiting Foster Care, Holly is in the fortunate position of having continued Family support. Not all young people who grow up in the foster care system are as fortunate as Holly.
A family business built on second chances
How Holly & Co. turned personal experience into a purposeful partnership with Berry Street
When Jonathan and Bridget Clayton welcomed five-month-old Holly into their home in 2004, they couldn’t have known she would one day become the face of their thriving family business. But perhaps more remarkably, they couldn’t have predicted how their journey together would inspire them to help countless other young people find their own path forward.
Today, Holly & Co. isn’t just a successful enterprise - it’s a testament to what’s possible when opportunity meets determination. And through their partnership with Berry Street, the Claytons are working to ensure more young people get that same chance.
More than just a donation
For Jonathan Clayton, partnering with Berry Street goes far beyond writing a cheque. Having experienced firsthand the impact of foster care, he understands that investing in vulnerable young people isn’t charity, it’s investing in society’s foundation. “We fundamentally believe in young people as the cornerstone of society,” Jonathan explains. “We’re lucky that we had a lovely family and our kids were blessed. We’ve got the capacity to do a bit more, so we did just that.”
Their involvement with Berry Street serves a dual purpose that makes it particularly meaningful. On one hand, Holly, now a proud Aboriginal woman and disability advocate, actively challenges workplace stigma simply by being herself. “It’s two dimensional,” Jonathan notes. “Holly, being a woman with a disability, gets to engage with the wider community. We get to showcase that people with disability can be in the workforce too.” On the other hand, their support enables Berry Street to continue its vital work supporting children and young people in need — the very kind of support that helped shape Holly’s own journey.
The business case for heart
When asked what he’d tell other businesses considering similar partnerships, Jonathan’s response is refreshingly pragmatic. It’s not just about doing good; it’s about doing well by doing good.
“Getting involved with an organisation like Berry Street is fundamentally helping one of the best grassroots causes in society,” he says. But he’s quick to point out the benefits to other organisations like his own too: “Companies need to take a big picture view that if you do something with a charity, and you get your people engaged and involved in it, that it’s a really good thing for the entire organisation. It engages staff in the sense that they feel like they’re genuinely giving back to the community.”
Holly's voice
For Holly herself, her role at Holly & Co. represents something profound, the opportunity to create connections and contribute meaningfully to the workforce alongside her father. As the company’s Founder, she’s clear about her passion: “I get to create relationships with people, it allows me to go out and enjoy the workforce with my dad. I am the Founder, and I love doing what I do!” Her presence in the business doesn’t just defy stereotypes—it demolishes them, proving that disability and success aren’t mutually exclusive.
Supporting critical transitions
Holly & Co. have chosen to direct their support toward Berry Street’s GOALS program, which helps young people navigate one of life’s most challenging periods: the transition to adulthood.
It’s a choice that reflects their understanding of how crucial support systems are during pivotal moments. “We really believe that the transition to adulthood is significant, and everyone should have the support to move forward,” Jonathan explains. “It’s been so rewarding, and we’ll continue to support Berry Street in the future.”
In conversation with Berry Street Corporate Partnerships Manager Stacey Joson, Holly & Co.’s message comes through clearly: supporting vulnerable young people isn’t just the right thing to do, it’s transformative for everyone involved. From the young people who receive support, to the businesses that partner with organisations like Berry Street, to society as a whole, investing in youth creates ripples of positive change that extend far beyond any single transaction.
For Holly & Co, it’s personal, purposeful, and proof that business success and social impact can go hand in hand.